diving mask,full face snorkel mask,snorkel,diving snorkel,fins,swimming goggles,snorkel,swimming cap,diving manufacturer,diving gear!
Service Hotline:0086-13058402358
Home > News >
2
2019-12

China Dive Company Limited: A leader in diving equipment, is expected to share the 300 billion water sports industry market!

The company has developed into a whole industrial chain group enterprise integrating upstream raw material development, product research and development, production and sales, and is a leading enterprise in the field of diving equipment industry in China. 65% of our products are exported to nearly 60 countries and regions in Europe, America and Asia.

On November 8, 2016, the water sports industry development plan was released, marking that China's water sports industry was officially included in the national strategic development plan. As a leading enterprise in the whole industry chain of marine diving equipment, CSL is expected to benefit significantly!




It is a company specializing in the production of marine diving equipment. The main products include: dry diving suit, semi dry diving suit, wet diving suit, fishing and hunting suit and other supporting equipment, which can be widely used in various underwater operations and activities.

The company has developed into a whole industrial chain group enterprise integrating upstream raw material development, product research and development, production and sales, and is a leading enterprise in the field of diving equipment industry in China. 65% of our products are exported to nearly 60 countries and regions in Europe, America and Asia.





In 2017, the company developed a strategy for the development of the "one belt and one road" strategy in Philippines, and set up a company in West Asia, a subsidiary of Limited by Share Ltd, to set up the company of "West Asia". On the one hand, it used the multi-point layout of "overseas investment + linked sales", and promoted overseas sales by diving with overseas investment. Tap market potential, improve service quality and market response speed by setting up sales service center.


The scale of water sports industry will reach 300 billion in 2022

On November 8, 2016, the water sports industry development plan was released, marking that China's water sports industry was officially included in the national strategic development plan.

In recent years, with the continuous strengthening of mass sports fitness awareness in China, sports related industries have attracted much attention. The government has continuously issued relevant policies to support, bringing unprecedented development opportunities to the fitness and leisure industry, and the fitness and leisure market has maintained a steady growth trend. According to the investigation and analysis of China Diving Association, leisure and sports diving has developed rapidly in recent years, and the market scale has grown steadily.

Water sports is an important part of outdoor sports, and also an important part of modern fitness and leisure sports, mainly covering sailing (board), rowing, canoeing (torrent), motorboat, water skiing, diving (webbing), extreme (surfing, rafting) and other projects. Diving activities are mainly divided into leisure and sports diving, professional diving and military diving. According to the world island tourism development report (2016), China's coastal tourism industry has grown at an average annual rate of 18% in the past 15 years, and has become the fastest growing industry in China's marine economy. In the pattern of world island tourism, China will become one of the regions with the most growth potential of global island tourism. Diving will also bring the best development opportunities.

According to statistics, in 2016, the global diving training service market reached US $5.069 billion, an increase of US $2.74 billion compared with 2012, with a compound annual growth of 21.47%. In 2016, the global experience diving market grew from US $16.68 billion in 2012 to US $31.064 billion, with a compound annual growth rate of 16.82%. With the continuous popularization and promotion of professional diving activities, it is expected to maintain such a growth trend in the next few years. By 2022, the global diving training service market will reach 12.712 billion US dollars, and the global experience diving business revenue will reach 63.457 billion US dollars.

In order to enhance the sense of responsibility and mission of the management team and further stimulate the initiative and enthusiasm of the work, on November 20, 2017, it was announced to complete the granting of 1.65 million restricted shares to 80 incentive objects, accounting for about 1% of the total share capital, with the granting price of 12.66 yuan / share, greatly improving the cohesion and centripetal force of employees.

The second largest shareholder actively increases shares of the company

On July 2, 2018, the company received the notice on the completion of the implementation of the share increase plan issued by Shenzhen Jumeng. It was learned that Shenzhen Jumeng has increased its holding of 2.04 million shares of the company by bulk trading and centralized bidding, accounting for about 1.19% of the company's total share capital, with an increase amount of 30 million yuan. The increase plan has been implemented.




Private issuance of 260 million to build a diving base in the Philippines


The company is actively implementing the "one belt and one way" strategy. Philippines is an important node of the Southeast Asian part of the "maritime Silk Road" in twenty-first Century. Under the background of the deepening ties between China and Philippines, China will continue to invest more in Philippines. Southeast Asia is one of the most extensive areas for diving, surfing and fishing and hunting activities in the world. There is a strong demand for diving equipment. Compared with the European and American markets, the company's expansion in Southeast Asia needs to be strengthened. Southeast Asia and other developing countries have a large number of cheap labor, which has a natural attraction for labor-intensive industries; secondly, the foreign trade industry with high export dependence can be transferred to countries with export free zones, which can achieve reasonable tax avoidance; finally, the Philippines is a pure Island City in Southeast Asia, with mature and developed diving movement and market. The implementation of this project is expected to play a greater driving role in the company's revenue and performance.


Actively implement the "endogenous + denotative" business strategy


The company adheres to the business policy of "endogenous growth" and "extension development", focuses on optimizing the overall layout of the industry, takes the existing industrial structure and industrial chain as the goal, relies on the company's brand, technology, capital and management advantages, actively looks for the target M & A opportunities with better profitability and growth, and constantly improves the company's capital Operational vitality and quality.


In January 2017, in order to actively promote the layout and development of Listed Companies in the field of diving equipment, it is proposed to issue shares to acquire 100% of Baole robot's equity, with a total consideration of 1.02 billion yuan. Because the company and the counterparty fail to reach an agreement on the relevant matters of this major asset restructuring through consultation, the transaction is difficult to continue and agree to terminate the transaction.


In July 2018, the company announced that it plans to acquire 100% equity of Foshan quark brothers Technology Co., Ltd. the target company is mainly engaged in the research and development, production and sales of hovercraft; at last, no agreement was reached on specific cooperation matters and no specific formal cooperation agreement was signed. The intention of this equity acquisition shall be terminated after the negotiation and decision of all parties involved in the transaction.


In August 2018, the company plans to purchase azure sports at a cash price of RMB 190 million; on December 14, 2018, the company completed the industrial and commercial change registration, and thus became a wholly-owned subsidiary of azure sports.


The company was listed on August 2, 2016, and only one month after listing, it began to suspend trading for major acquisitions, which shows that the company is very active in outward extension. Maybe it's too short time to log in capital market and lack of experience. In the past two years, the company has made three acquisitions and only one success. I believe that the company has learned enough lessons in the past two failures, which also accumulated valuable experience for the company to make another large-scale acquisition!



The stock price has the conditions to strengthen in the medium term





The above two figures are the daily and weekly trend of the company. From the two figures, it can be clearly seen that the company's stock price has experienced a long time of full bottom grinding trend after a long and sharp fall. In the near future, it has broken through the long-term technical repression of the annual and 60 week lines of the daily line respectively. From the technical point of view, the stock price has met the conditions for medium-term strength.


Considering that the stock price of the company has been declining for a long time, a huge decline, and a sufficient time to grind the bottom at the bottom, in addition, the company has a relatively strong expectation of extended M & A, and in the future, it will show a slow rise in the form of a slow climb in the middle line, and the chip dense area around 25 yuan, which was the first time to resist the early decline, is expected to be significantly undervalued.



Risk Warning:

1. The extension merger and acquisition is not as expected;
2. The fixed increase progress is lower than expected;
3. Volatility risk of secondary market index.